Do Personality Traits Work as Moderator on the Intention to Purchase Mobile Applications Work?-A Pilot Study

January 2014Srisawatsakul, C., Quirchmayr, G., & Papasratorn, B.Information and Communication Technology

#International Conference #Personality Traits #Mobile Applications #Purchase Intention

Citation

Srisawatsakul, C., Quirchmayr, G., & Papasratorn, B. (2014). Do Personality Traits Work as Moderator on the Intention to Purchase Mobile Applications Work?-A Pilot Study. In Information and Communication Technology (pp. 56-65). Springer Berlin Heidelberg.

Source: Charnsak Srisawatsakul’s July 2026 curriculum vitae.