Factors Affecting the Acceptance of Live Streaming Technology for Purchasing Products by Ubon Ratchathani Rajabhat University Students: Case Study of TikTok Application, Thailand

January 2025Santanee Kitpermkiad & Charnsak SrisawatsakulJournal of Applied Informatics and Technology (JIT)

#National Journal #Live Streaming #TikTok #Technology Adoption #Social Commerce

Citation

Santanee Kitpermkiad & Charnsak Srisawatsakul (2025). Factors Affecting the Acceptance of Live Streaming Technology for Purchasing Products by Ubon Ratchathani Rajabhat University Students: Case Study of TikTok Application, Thailand. Journal of Applied Informatics and Technology (JIT), (122-136), (TCI-2)

Source: Charnsak Srisawatsakul’s July 2026 curriculum vitae.