#live streaming | Charnsak Srisawatsakul

Factors Affecting the Acceptance of Live Streaming Technology for Purchasing Products by Ubon Ratchathani Rajabhat University Students: Case Study of TikTok Application, Thailand

2025-01-01Santanee Kitpermkiad & Charnsak SrisawatsakulJournal of Applied Informatics and Technology (JIT)

#National Journal #Live Streaming #TikTok #Technology Adoption #Social Commerce

National journal article on TikTok live-streaming technology acceptance, pp. 122-136; TCI-2.